Concept Development

When I first started working on the "RANDO" logo, I knew the purpose was to create a space for people to meet, chat, and enjoy themselves randomly. I brainstormed and identified key themes like randomness, social interaction, and enjoyment. I sketched initial ideas to represent these themes and researched similar logos for inspiration. I also studied colour psychology to choose a palette that would convey a welcoming and fun atmosphere.

Digital Rendering

Using Figma, I turned my refined sketches into vector designs, ensuring they were scalable and had clean lines for a professional-quality output. I chose fonts that were modern and easy to read, experimenting with different styles and sizes to find the perfect match for the brand identity.

Colour and Composition

I selected a colour palette that evoked friendliness and excitement, testing different color combinations on the logo to find the best contrast and visual appeal. I carefully arranged the logo elements to achieve a balanced and cohesive design, ensuring it looked good in various sizes and on different backgrounds.